CPC blogabout

A Gannett Louisiana Content Production Center share point

From the breakfast table

Posted by JeffB65 on January 22, 2010

The following is from Alan Lazarus, former managing editor of The Times ….

Regarding repetitive cutlines:

1. Both cutlines on 11A of The Times Jan. 13 said: “The largest earthquake ever recorded in the area rocked Haiti on Tuesday.”

2.  Two cutlines on 14A of Jan 13 said “has closed the business after 77 years of operation.”  (One had his instead of the.)

Strangely, the headline had “80 years” and the lead had “almost 80 years.”

(It’s so much easier editing from the breakfast table!)

—————————–

It’s easier to see things from Laz’s position, but that doesn’t mean we shouldn’t be giving each item he mentions the proper attention when we are placing it on the page or proofing the page. Watch for numbers when you are proofing and make sure they match across the board in presentation. If they are in the head, are they supported in the story. If they are in the caption, are they supported in the story. Cross-check and double-check should be the action prompted by any number in a headline or caption.

And the repetitive captions, I’ ve covered before. Look at them closely and make sure they aren’t the same as any other on the page. Take time and make each one special.

JeffB

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